Another thing that can be analized in the photo is the little child that its suposed to be the son, the message is that having tattoo doesn't make difference in how much he loves her son, and it doesn't matter if he have tattoo because it can be because his culture.
In chile having a tattoo is asociated with people of a low social class, and the high social class thinks that a dad or a mom that have a tattoo is a bad exaple for a son.