Adam Reynolds The rugby player of the Rabbitohs use a mouthguard of Colgate. This ad "is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; Sometimes a specific group) to continue or take some new action."
The ads must have certain characteristics to achieve their goal, among which are: Ethos, "who tells us we deserve trust." Pathos, "argument also appeals to our emotions"). Logos, "his premises seem
rational and expedient."
The ad which elected, focus on using Pathos("argument also appeals to our emotions"), as shown the rugby player with the mouthguard of Colgate and a few boys and girls showing mouth guards of Colgate.This ad Show boys and girls of 8 to 16 years old, thats likes Rugby, and i think that this ad is persuasive effective because, persuade little boys and girls that like rugby and sports, use Colgate dental cream to have strange teeth and protect them with a mouthguard.
