Adam Reynolds The rugby player of the Rabbitohs use a mouthguard of Colgate. This ad "is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; Sometimes a specific group) to continue or take some new action."
The ads must have certain characteristics to achieve their goal, among which are: Ethos, "who tells us we deserve trust." Pathos, "argument also appeals to our emotions"). Logos, "his premises seem
rational and expedient."

This ad Show boys and girls of 8 to 16 years old, thats likes Rugby, and i think that this ad is persuasive effective because, persuade little boys and girls that like rugby and sports, use Colgate dental cream to have strange teeth and protect them with a mouthguard.
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